Privacy Policy

MiraAura Privacy Policy

Effective Date: March 1, 2025

MiraAura is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, share, and safeguard your personal information on our website, www.MiraAura.com (the “Website”). It also explains the choices available to you regarding our use of your personal information and how you can contact us to learn more about our privacy practices.

Information We Collect

Information You Provide

We may collect personal information you voluntarily provide, including but not limited to:

  • Contact Information: Name, postal address, phone number, and email address.

  • Account Credentials: Login details for the Website.

  • Payment Information: Credit card details or other payment information.

  • Purchase and Transaction Data: Information related to purchases, including watch serial numbers.

  • User-Provided Content: Information submitted through features such as live chat.

Information Collected Automatically

We may use technologies such as cookies, web server logs, web beacons, and JavaScript to collect certain information automatically when you visit our Website.

  • Cookies: Small files stored on your device to uniquely identify your browser or store settings. We use cookies (e.g., HTTP cookies) and other local storage technologies (e.g., browser-based or plugin-based storage) to enhance your experience. You may adjust your browser settings to limit or disable cookies, but this may affect your ability to access all Website features.

  • Web Server Logs: These may record details such as your device type, operating system, browser type, domain, language settings, country/region, time zone, and IP address, as well as the referring webpage.

  • Web Beacons: Small files linking webpages to specific servers and their cookies.

  • JavaScript: Used to collect interaction details, such as pages visited on the Website.

We may also use third-party analytics services, such as Google Analytics, Adobe Omniture, or Channel Intelligence, to analyze Website usage. These providers may collect information, including your IP address, on our behalf or directly. For example, we use cookies to track items in your shopping cart, including when you abandon it, to determine when to send cart reminder messages via SMS. To opt out of these services, please visit:

  • Google Analytics Opt-Out

  • Adobe Omniture Opt-Out

  • Channel Intelligence Opt-Out

Do Not Track Signals: Our Website does not currently respond to “Do Not Track” signals from browsers or devices.

Last updated: March 1, 2025

How We Use Your Information

We may use the information we collect to:

  • Provide and deliver products and services.

  • Create and manage your account.

  • Process payments and transactions.

  • Send catalogs, promotional materials, or other communications.

  • Manage your participation in events, programs, offers, surveys, or market research.

  • Respond to your inquiries.

  • Conduct data analytics, including anonymizing and aggregating personal information.

  • Operate, evaluate, and improve our business, including developing and enhancing products and services.

  • Perform accounting, auditing, and other internal functions.

  • Prevent, detect, and address fraud, illegal activities, claims, or other liabilities.

  • Comply with applicable laws, industry standards, and our policies.

We may also use automatically collected information to:

  • Personalize your Website experience.

  • Deliver tailored content and advertisements based on your interests and browsing behavior.

  • Manage and improve our Website and business operations.

We may use your information in other ways, and we will provide specific notice at the time of collection.

How We Share Your Information

We do not sell or disclose your personal information except as described in this Privacy Policy. We may share your information with:

  • Service Providers: Entities such as Neiman Marcus Direct, which act as our fulfillment agents, process your information under our instructions. These providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements.

  • Affiliates: Our related companies for purposes outlined in this Privacy Policy.

  • Third Parties: Companies whose products or services may interest you or third-party database providers for their own purposes, such as marketing, unless you opt out.

We do not share SMS opt-in data or consent with third parties. You may opt out of sharing your information for marketing purposes by contacting us as described in the “How to Contact Us” section below.

We may also disclose your information:

  • When required by law or legal processes.

  • To law enforcement or government entities.

  • When necessary to prevent harm, financial loss, or investigate suspected or actual fraudulent or illegal activities.

  • In connection with the sale, transfer, or reorganization of all or part of our business or assets.

California Residents

Under applicable law, California residents may request:

  • A list of certain categories of personal information disclosed to third parties for direct marketing purposes in the prior calendar year.

  • The identities of those third parties.

To make such a request, please contact us as outlined in the “How to Contact Us” section.

Your Rights and Choices

You have choices regarding our use of your personal information. You may:

  • Update your preferences or request removal from our mailing lists.

  • Request access to, correction, deletion, or restriction of your personal information, where permitted by law.

  • Withdraw consent for processing your information or object to its use for legitimate reasons.

To exercise these rights, please contact us as described in the “How to Contact Us” section. We will honor your preferences in accordance with applicable laws.

Data Transfers

We may transfer personal information collected through the Website to countries other than where it was collected, including the United States, where data protection laws may differ. We will protect such information as described in this Privacy Policy.

How We Protect Your Information

We implement administrative, technical, and physical safeguards to protect your personal information from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

Links to Other Websites

Our Website may contain links to third-party websites for your convenience. These websites operate independently and have their own privacy policies, which we recommend reviewing. We are not responsible for the content, use, or privacy practices of linked websites.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices. We will post a prominent notice on the Website to inform you of significant changes and indicate the date of the most recent update at the top of the policy.